Nail Polish by Rimmel London, Gold-tone metallic shade, Some days call for a little extra, Super-shiny finish, Chip-resistant formula, 60-seconds drying time, Ideal for rushed mornings. Rimmel London has been re-writing the rules of makeup since 1834, helping you express yourself however you choose. Founded by Eugène Rimmel aka, the man who practically invented mascara the brands eyeshadow palettes and kohl eyeliners have become regular features in our makeup bags. Were all about its foundations and concealers for undetectable coverage, too.