REGENERATE sought to design their new manual toothbrush by taking advantage of its functional simplicity wherein, paradoxically, also lies its beauty. Designed in Milan and made in Italy from recycled plastic, this sleek and refined toothbrush follows the minimalistic and timeless philosophy of Piero Lissoni, the globally renowned architect, designer and art director. The combination of a small head and straight neck on the brush gives precision and control in brushing and the head itself boasts 5904 ultra-thin, antibacterial filaments for advanced enamel care. The closely tufted, round-tipped, ultra-soft bristles provide a silky yet effective brushing experience. Further embracing sustainability, the toothbrush comes in a cylindrical, plastic-free cardboard tube.